Thailand has historically been known as being a manufacturing hub. More recently, with the GDP per person now exceeding USD 5,000, this conception of Thailand has been shifting toward that of a “consumption” country.
Despite the economic growth, there are still a number of ongoing societal issues, such as the disparity in income levels between the citizens of Thailand. There is also diversity in the way they think, in their perceptions of “value,” and in lifestyles.
Therefore, it is not possible to “clump” Thai consumers into a single or even several categories, and this has to be heavily considered when planning a marketing research study in Thailand.
Kadence International (Thailand), as your marketing research partner, can guide you through these challenges to ensure that you can make the “best” decisions possible to succeed in this exciting but complicated market.
Kadence International (Thailand) consists of multi-lingual and multi-national experts in the marketing research field. We have high quality in-house facilities and, to us, data is not just data. We work closely with our clients to fully understand what the data is trying to tell us.
Kadence International (Thailand) believes that one of the most important factors of marketing research studies is “communication.” Communicating closely and openly with our clients allows us clarity as to what the objective is, and what needs to be done for our clients to make the “best” decisions possible.
To our multi-lingual and multi-national team, research is not just about conducting surveys and interviews. We often travel to shopping centers and other venues with our clients so that they can see and experience, first hand, how consumers behave in various environments.
Design & Prepare
Over 10 years in marketing research in both sales and management roles.
General manager at Netmile, Inc.
Ex Chief Operating Officer at Mixi Research, Inc.
Over 15 years in marketing research as a planner and researcher
Co-owner of Shyu Co., Ltd. a renowned marketing research agency that was established in Thailand over 13 years ago
Over 10 years in marketing research business.
Expert in Quali and Quant for not only FMCG industry but experienced health care industry as a medical coordinator.